First on the list is:
Weilos is a picture taking app aimed at helping users document weight loss through selfies. From there users can post them in the Weilos social network, but only if the users choose to make pictures public. Besides selfies, users can post pictures of food, of themselves working out, or of other health and diet-related updates. The community also supports status updates, such as weight loss goals reached.
The app is Weilos’ second weight loss venture. The first was an online peer-to-peer coaching program that cost €17, €32 or €54 per month depending on the coach.
This app, targeted at the female Nike user base, offers 100 workouts from “Nike Master Trainers” and athletes like Maria Sharapova.
Users can choose individual workouts, or select a targeted, structured four-week program which will either help users get lean, toned or strong. The app also lets users stream music from their smartphone’s music library. The app is available in English, French, Spanish, German, Italian, Russian, Chinese and Japanese.
While downloading the app is free, Chrysallis is a subscription program that costs $9.99 per month or $99 for the entire year to download different “paths” meant to change a user’s lifestyle. Each path gives users objectives and goals so that they can live a healthier life. Users track progress, journal their thoughts and see success through earned medals along the way.
Why Health Businesses Need Its Own Mobile App
– Be Visible to Customers at All Times
While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
– Build Brand and Recognition
A mobile app for your business can greatly contribute to your brand awareness. I’d like to break this topic down into two aspects, the combination of which will make your app a true winner:
- Brand. A mobile app is like a blank billboard sign. You can do what you want with it; you can make it stylish, hip, functional, shocking, or informative. But what you really want to do is create an app that has features your customers will love, while at the same time is well branded and beautifully designed.
- Recognition. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service. In advertising this is called the “effective frequency”: as a rule of thumb, hearing and/or seeing your brand approximately 20 times is what will get you truly noticed.
These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors. Be the first in your neighborhood to offer a mobile app to your customers. They’ll be astonished by your forward-thinking approach
Stand Out From the Competition
No matter whether you are selling flowers or spa services, your customers need a way to reach you. Having a messaging (or help desk) feature within your app can really make a difference in the way you communicate with your customers. Think about it: OpenTable, for example, built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?